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Theory renews its collaboration with photographer David Sims for its Spring/Summer 2016 women’s campaign. Two new faces, Andreea Diaconu (IMG) and Hana Jirickova (IMG), appear for the first time in a Theory campaign.
Sims manages to capture Theory’s new take on the urban uniform this season with The New Suit, a dynamic remix of pieces in lightweight wool, cotton poplin, georgette and silk crepe. The dynamic interplay between menswear-inspired cuts and feminine silhouettes offers a more relaxed take on workwear, reflected in David Sims’ play on light and shadow.
The campaign kicks off in New York in January.
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