“Be your own style 24 hours a day, 7 days a week”.
A blend of sporty urban hybrid attitude and sophisticated city sartorial spirit, the new Z ZEGNA PE16 multimedia advertising campaign is imbued with a new wind of freedom inspired by the trend to break codes.
Video is available in several formats, including 15″, 30″ and 45″.
True to its motto ” Be your own style “, the Collection stands out for its refined color combinations, innovative Techmerino models and sporty yet chic styling.
The advertising campaign, inspired by the cosmopolitan atmosphere of Barcelona, features playful visuals that exalt lightness and versatility, the two key trends of the Collection.
A feeling of freedom and weightlessness emanates from the Z ZEGNA man, a follower of modernity who soaks up the energy of the city while standing out from the crowd with his originality.
The PE16 advertising campaign and the collection are placed under the sign of the metaphor of wind, water and waves united, an allegory in harmonious contradiction with the “Wall Street attitude” which perfectly embodies the “City-to-Surf” spirit of the brand to, once again, blur the demarcation between work and leisure.
Zegna.com: http: //www.zegna.com/market/z-zegna/men-collection.html
CREDITS :
Art agency : OUTTHERE
Art director: Andrew Wren
Director: Steven Brahms
Photographer: Daniel Riera
Stylist: Ana Murillas
Male model: Thorben Gartner
Female model: Didi Maso
Cette publication est également disponible en :
