Maison Marni launches its winter Marni Charity Basket . Created for charity, this warmly-colored tote bag will adorn your shoulder as a sign of the brand’s support for underprivileged children.
Produced as a limited edition, the Charity Basket Marni 2015 comes to life through craftsmanship from the lands of South America. Colombia is in the spotlight here. Colombian handwork is renowned for its weaving, whose geometric patterns echo the daily life and cosmology of the Wayuu Indians. The use of the loom, strictly reserved for women, is a necessary activity for the survival of this people.
The creative imprint of these indigenous communities is preserved and sought after by the Maisons for its originality. This territory abounds in natural and cultural riches that we must learn to respect and imitate. In doing so, Marni contributes to the worldwide dissemination of ancestral practices.
Having several strings to your bow is an advantage. Preserving national craftsmanship and culture as a whole is all well and good. But using your economic influence to benefit humanitarian causes is even better. Luxury brands no longer hide from this fact. Poverty, famine and education are no longer just political issues. The commitment of luxury brands is a real springboard. They generate large sums of money to help improve the living conditions of certain populations. The customer and the brand are both committed to acting for the common good. However, the absence of visible, high-impact communication campaigns can undermine the credibility of the brand’s charitable action.
But good things come to those who wait. So let’s give them the benefit of the doubt, and hope to see an even more significant commitment from our dear, tender Maisons de renom in the very near future.
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