Nearly 9,000 people, 15,000 liters of beer consumed, 4,500 pork knuckles served: the first Parisian Oktoberfest has come to an end after 10 days of Bavarian-style festivities.
The Paris Event Center at La Villette vibrated to the rhythm of the Bavarian band, the Steinsbergswhile the the Paulanerwas served with typical Bavarian dishes .
The Parisians stood up, danced on the benches and shouted PROSIT! Lhe distinctive spirit of Munich’s famous Oktoberfest was very much in evidence.
A winning bet for Ralf Schneider, whose main objective was to bring a small piece of this major event to Paris.
On the program: Bavarian Cancan (a dance specially created for the occasion and widely acclaimed), beer mug-carrying contest and coaster battle!
A great communication opportunity for Paulaner !
The German brewery seized the opportunity of the Paris Oktoberfest to raise its profile with the French public. Parisians discovered Germany’s most popular beer, a blend of tradition and savoir-faire, during a festive and convivial evening. The most popular beer ordered over the 10 days was the famous Oktoberfest Bier.
On the strength of this success, a second edition has been announced for next year.