In recent months, Galeries Lafayette has welcomed new members dedicated to the architecture of your body. Its fourth floor, known for its lingerie corners, has been totally redesigned to make room for renowned equipment manufacturers and suppliers of the right outfits to free your chakras. Only one was missing. Since October 22, 2015, Reebok has set up its brand-new corner, offering a selection of women’s accessories from graphic t-shirts to sneakers. Having the right look for any sporting activity isn’t just about flawless style, it’s also about the comfort you need for freedom of movement that will boost your physical performance tenfold! Whether aerobics, fitness, yoga or dance, you’ll have no limits, ladies!
To celebrate, an army of Reebok athletes put on a show, accompanied by ambassadors Laury Thilleman and Fauve Hautot. At the buffet, appetizing dishes of healthy ingredients were created by chef Jean Imbert. Nothing less!
Reebok remains true to its original aspirations. Having “pimped” its original logo, its new collaborations (with Maison Kitsuné, Colette and Sandro) reinforce its image as a sneaker in tune with the times. And that’s enough to keep it from falling into the limbo of sportswear footwear. Reebok, long considered a suffocating brand because of Adidas’ constant yoke, does not seem to have been destabilized. On the contrary, it’s a fierce battle for the top that it’s fearlessly waging.
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