Petit Bateau, soft cotton bodysuits, striped sailors: is there an age to fall in love with the brand? Petit Bateau has made a name for itself by dressing French kids in “juste au corps” and “petites culottes”, which, in their time, crowned the brand with the innovation award.
And the innovation continues: in recent years, the number of points of sale has multiplied, and the list of collaborations and capsule lines (Tsimori Chisato, Kitsuné, and the blogger Garance Doré) has grown, propelling the brand to the forefront. Forever inscribed as a brand that evokes childhood, it is modernized by cutting-edge choices while remaining true to its roots and history. Promoting a gently flowing existence, where men are still children. Online clothing retailer The Outnet is now a member of the crew.
Petit Bateau, a veritable nursery rhyme, has been hummed with childlike insouciance for over 120 years: yet the brand hit rock bottom in the ’80s. Until Karl Lagerfeld, an audacious visionary, launched Claudia Schiffer on the Chanel catwalk, wearing a Petit Bateau children’s T-shirt under a Petit Bateau suit. Sales of the T-shirts took off, and a range of adult clothing was launched. The next step: a song sung at the end of a musical. But of course, the “Petit Bateau” movie is far from over!
Outnet distributes the brand: the site, with its 250 brands, exclusive collaborations and prestigious names, stands out and has a major seductive advantage. In addition to these luxurious propositions, express delivery to some 170 countries and 24/7 customer service (propositions that are becoming increasingly popular), the site doesn’t sell clothes at the usual prices. No, it’s with discounts of up to 70% that the collections of your favorite designers are offered to you… Pieces we’d never dreamed of, that we’d given up on, are now within our reach.
At a time when the minimalism of the 90’s is back in the spotlight, you can, with the precious help of The outnet, treat yourself to the brand’s marcels and bodysuits. A must-have for any outfit. Alternatively, take a look at the latest collections: succumb to dresses and swimsuits in acidic prints, like candies that sting under the tongue.
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