The wines of the Loire Valley are a large family, with some fifty appellations, but above all, they represent the greatest diversity of wines on the planet: reds, whites, mellows, bubbles, wines to be drunk chilled, others to be kept… all the wines are in the nature of the Loire Valley.
This diversity, which is the richness of Val de Loire wines, has been showcased as never before in a week-long poster campaign, which began on May 21 in the halls of 6 of Paris’s biggest train stations. The campaign features 13 posters representing 13 different appellations, all united by the same family resemblance: the unique freshness of Val de Loire wines, illustrated by the freshness of words and colors. A daring and colorful campaign signed by the advertising agency Les Gros Mots, for Interloire, the interprofessional organization for Val de Loire wines.
While on billboards, Val de Loire wines play the collective game, the chapel spirit is, on the contrary, at the heart of the Web campaign, where everyone is invited to choose their appellation and colors, and proudly display them on the #teamvinsvaldeloire.
The game will go on all summer long, giving all web users the chance to wear the colors of their favorite appellation loud and clear, and win a whole host of prizes, so get behind the wines of the Loire Valley!
The Interprofession des vins du Val de Loire – InterLoire – France’s 3rd largest appellation wine trade association, covers the Nantais, Anjou, Saumur and Touraine regions, with 50 appellations and denominations spread over 41,000 hectares. It brings together 2,700 winegrowers, 190 merchants and 13 cooperatives, selling an average of 2,000,000 hl/year. Wine sales represent 270 million bottles sold
per year. 45% of this volume is sold directly to wine merchants and CHR, 39% to supermarkets and 16% for export. InterLoire is at the heart of France’s 3rd largest appellation wine region, with a mission to steer the economic development of the sector, research and experimentation, and the promotion of Loire Valley wines.
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