What should you pack for your citytrip? A nightmare for most women.
This is why fashion brand Pimkie is launching the Mini Fashion Bar: a unique shopping concept that offers women tailored silhouettes in the hotel room where they are staying. The different silhouettes are selected by fashion bloggers, who are themselves regularly confronted with this type of problem during their many travels.
The Mini Fashion Bar is fully integrated into the hotel’s in-room dressing room, offering a range of items such as a trench coat in case of rain, practical shoes for exploring the city or a dress for impromptu evenings out.
Hotel guests can try on clothes directly in their room. The perfect place and time to make a purchase. All sizes are available from the hotel’s fashion concierge.
How does it work? Exactly like a traditional minibar: you help yourself to the Mini Fashion Bar, and payment is made directly to the hotel when you check out.
The Mini Fashion Bar was developed by the Happiness Brussels agency and launched as a preview in the Banks boutique hotel in Antwerp, Belgium’s fashion capital. Its success suggests that it will soon be unveiled in other major European fashion cities in partnership with hotels, such as Milan and Paris, where Pimkie has just inaugurated its flagship store on rue de Rivoli.
The Mini Fashion Bar is perfectly in keeping with the spirit of the Pimkie Fashion Factory, a space for exchange between fashion experts and women. It brings the Pimkie brand to the attention of a trendy target group in a surprising, innovative and relevant way, and proves once again that it meets the fashion needs of women in their everyday lives.
Hotel owners can submit a request on minifashionbar.com.
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