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TAG Heuer is proud to have announced on May 1, 2015 its entry into the world of surfing with a Partner of the World Surf League (WSL) and Official Timekeeper of the Big Wave Tour (BWT). TAG Heuer is the first luxury brand to enter the world of surfing.
This multi-year partnership will see TAG Heuer activate its #DontCrackUnderPressure campaign at the heart of the surfing world on giant waves around the world as the Official Watch of the circuit. The brand is also associated with the annual WSL Big Wave Awards Ceremony.
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