Home The FashionFrida Giannini’s departure as artistic director of Gucci…

Frida Giannini’s departure as artistic director of Gucci…

by pascal iakovou
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Kering has announced the departure of Gucci CEO Patrizio di Marco and Creative Director Frida Giannini.Kering has announced the departure of Gucci CEO Patrizio di Marco and Creative Director Frida Giannini. The designer has worked for the Florentine label for over 12 years, and since 2006 as Creative Director for the entire brand. Her latest collection will be presented at the end of February. After Tom Ford’s departure, Frida succeeded in pursuing the brand’s high-end positioning, making it always desirable and trendy. A new era is dawning at Gucci, whose sales had fallen off recently. Marco Bizzarri, ex-boss of Bottega Veneta, is taking over the reins. A new Creative Director is to be appointed at a later date.

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