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Over the past few weeks, you’ve seen a number of short videos on social networks introducing new words. Immaterialist, orbiquity or caliphore. These words and their definitions, posted as video capsules by over 60 luxury houses (including Dior, Chanel, Le Meurice, Boucheron, Van Cleef & Arpels, Alain Ducasse, Le Ritz, Pierre Hermé and others), now reveal the Rêver2074 project.
Initiated by the Comité Colbert, which is celebrating its 60th anniversary this year, Rêver2074 invites us to reflect on the next 60 years of French luxury. A real collaborative project, conceived with over 60 luxury houses, this digital book (available for free download on all platforms) is halfway between a history book and a science fiction novel. The Comité Colbert, which has been working for 60 years to raise the profile of French luxury, is now asking the question of the industry’s future through this book, which lays the foundations for a utopia of French luxury.
Discover what luxury will look like in 2074. Rêver2074.com
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