The American brand has teamed up with Chinese photographer Chen Man for its new advertising campaign.
Chen Man set down his lenses in Japan. The backdrop is the magnificent landscape of the land of the rising sun: Fujiyama, the meadows of Tokyo. This advertising campaign, orchestrated by GUESS CEO and Creative Director Paul Marciano, features the two GUESS Girls, Megan Williams and Karmay Ngai.
In the various shots, we can see all the hallmarks of Japan: the Japanese tea ceremony, a rickshaw ride, Japanese martial arts or a snack on a carpet of cherry blossoms.
In these photos, we see the American fashion house’s flagship models. Chromatic combinations of bright red and black, total looks in shiny leather. Then pastel-colored garments, classic denim jackets and chambray button-down shirts.
If you would like to discover the Guess collection, please visit the Guess.eu website.
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