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On September 4, Desigual ambassador Adriana Lima will open the New York Fashion Week ball. She will present the Spanish brand’s new Spring/Summer 2015 collection.
The young woman’s beauty, charisma and simplicity fit perfectly with the image Desigual wishes to convey through its slogan “La Vida es Chula” (Life is Great). So it was only natural that the brand should entrust the pretty Brazilian with the role of muse.
The brunette beauty will present the new Desigual products at Theatre Lincoln Center. The show will be available for streaming on the brand’s website(Desigual.com), so it can be viewed on all types of media (computer, tablet, smartphone).
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