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Faced with the dazzling success of its Brazilian cuffs and bracelets, the brand Hipanema has decided to launch its first ready-to-wear line this winter, called Amenapih. The two designers Jenny Collinet and Delphine Crech’riou explain that the Amenapih collection is a natural extension of Hipanema jewelry. A colorful, ethnic ready-to-wear line, full of travel and mystery. Beads, sequin, tasselled dresses, folkloric gloves, printed pants and western hats, it’s easy to see the brand’s DNA in these garments and accessories.
Since 2012, the Hipanema cuff accessory has become a must-have, sold in multi-brand stores and concept stores. The brand is now available in 35 countries. As for Amenapih, it will only be presented in France for this first test, a godsend for French women, Hipanema’s first fans.“HIPANEMA / AMENAPIH, it’s more than fashion, it’s a lifestyle: paris/ rio /nyc /shanghai = move, enjoy, and above all appreciate.”
Amenapih is a reflection of the creators’ story: a beautiful encounter, a brilliant idea, a breath of fresh air that’s paradoxically steeped in history…
Sophie Farjon
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