J&B and the legendary British nightlife label “MINISTRY OF SOUND” collaborate on a limited series that will light up your nights.
The whisky from the Crown of England surprises with a fun, offbeat universe, reinventing the codes traditionally used in the world of spirits. Today, the legendary London whisky brand innovates by collaborating with the emblematic Ministry of Sound label, a key player in the music industry, to present its new limited edition
The association between the label and J&B gives the bottle an unmistakable electro look that’s totally recognizable, and ensures it a leading role in hype parties. In line with current graphic trends, the J&B x Ministry Of Sound limited series reveals its avant-garde and original spirit.
Three designs for one bottle: the
Ministry of Sound x J&B limited edition reveals three different identities. An overlay reveals 3 different designs on a single bottle, using Red, Green or Blue (RGB) light projected in nightclubs.
The new J&B limited edition can be discovered in a selection of nightclubs, from June onwards, and from the end of August in all clubs in France.
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