Mother’s Day, Father’s Day and Grandparent’s Day already existed, but My Little Paris decided to create “Sister’s Day”. The aim of this holiday is to highlight these exceptional sisterly relationships.
It all began on the website of 3 photographer sisters, who launched a casting call to create a book. My Little Paris shared the information and received no less than 3,000 emails from the sisters.
Inspired by this success, My Little Paris decided to invent the non-existent “Fête des Soeurs”. The event will take place on March 15, in the hope of making the day official and recurring.
To mark the occasion, the short-lived website “Ma sœur est une peste” (My sister’s a pest) was launched to collect photos and anecdotes (more or less tender) about his sister.
In just 3 days, the site has already collected 1,500 posts. What a success!
Go to Ma sœur est une peste: http://gift.mylittleparis.com/ma-soeur-est est-une-peste
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