“The light of Now
The haute couture house working with noble materials with lightness and suppleness, embarks on a new experience with the release
Monday, March 3, 2014
of its online magazine
“The light of Now”.
Followed by many fans on its online platforms (Facebook, Twitter, Instagram…) whose numbers are increasing by 50% per year, Elie Saab wants to launch a monthly e-magazine with an original editorial combining contemporary culture and the world of the House.
As the brand does not advertise online or engage in e-commerce, it has made this project an “answer” to the expectations of these fans, offering them a new vision of the Elie Saab universe from a different angle.
The magazine is planning a striking entry into the digital world, thanks to live streaming of the Prêt-à-porter Automne Hiver 2014/15 fashion show on the magazine’s platform.
Following the designer’s instars, “The light of Now” will explore “Light” as a source of inspiration through various fields, namely design, art, music, perfume and, of course, fashion.
The nine monthly articles will feature interviews with creative professionals, articles revealing the heart of the crafts and fashion events. There will also be a number of exclusive reports on ELIE SAAB’s own expertise.
Expect a poetic and elegant Haute Couture editorial, in a cinematic format for more immersion in light, volumes, music, details and personalities.
Regular contributor Catherine Kallon completes a team of journalists, bloggers and influencers.
Discover the exclusive presentation video: THE LIGHT OF NOW
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