Following the recent launch of ELLE in Australia, which brings the number of ELLE editions worldwide to 44, and the success of the ELLE MEN editions already present in 11 countries, particularly in Asia, the ELLE brand last week launched a new version in France: ELLE MAN, a style, culture, society and trends magazine dedicated to all men.
A magazine that we were able to preview at a party organized by the brand.
ELLE MAN IS THE IMAGE OF THE MAN OF TODAY: uninhibited, who assumes his style, who loves fashion without getting carried away, a man of taste who likes to be informed and have fun. The tone is original, offbeat, but with a true masculine fiber.
Whatever we think of ELLE MAN magazine, what stands out for us after reading this UFO is its tone and construction. With ELLE Man, there’s no excess, no excessive musculature, no hairy women and no provocative speeches. This is a masculine style conceived by women, but also by men who want to speak to men with finesse and refinement. We’re not looking for excess, but good taste and style.
ELLE MAN IS SPREADED IN FIVE MAJOR SEQUENCES:
“Choices”: a section mixing culture, lifestyle, politics and society, a mix of stimulating and up-to-the-minute information.
Style”: a journalistic deciphering of trends, highlighting products, tips and addresses.
The “magazine”: features with original bylines and contributors (Anna Cabana, Marc Dugain, Mark Alizart, Laurent Goumarre, Mehdi et Badrou, Augustin Trapenard and Joann Sfar), portraits, analysis and fiction.
Fashion”: three series signed by leading photographers for a diversity of styles.
Lifestyle: practical information on where to go out, where to dine, what to do with the kids and how to be geek chic.
ELLE MAN WILL LIVE ON THE ELLE.FR WEBSITE through a section entirely dedicated to men. This space, enriched with new content every day, will bring the spirit of ELLE MAN to the digital world.
NEW AND MASCULINE
For Valérie Toranian, Editorial Director: “Men are changing, consuming differently, asserting their tastes and identities. It’s an exciting challenge to imagine a new magazine to accompany this evolution. ELLE MAN is a style magazine, for all styles of men, in tune with the times, uninhibited, beyond divisions, stereotypes and typologies.”
Editor-in-chief Edouard Dutour: “The most beautiful revenge would be to see a woman leaning over her companion’s shoulder reading ELLE MAN. There’s a magic in ELLE that ELLE MAN would do well to embrace: to be a unique and universal magazine, to be like no one else and for everyone.”
Cette publication est également disponible en :
