Founded in 2002, the April 77 brand continues to evolve, and today flirts with some of the world’s leading denim manufacturers. April 77 is more than just a jeans brand. Inspired by ’50s rock and alternative music, the French brand has a strong identity of its own, combining denim and underground music. In addition to the unisex jeans for which it is renowned, April 77 is resolutely youthful, offering products with impeccable cuts. April 77 is more than just a ready-to-wear brand. It’s also a music label (concerts, festival sponsorship, vinyl production).
For this new fall-winter 2013/2014 collection, American model Shane Gambill is once again the face of April 77. Photographed at Lafayette Maison in New York, Shane, accompanied by model Raquel Nave, were photographed by the great Ben Rayner in the brand’s signature rock spirit. The skinny pants so dear to April 77 were once again in the spotlight. Shane also wore the brand’s signature leather biker jacket with studded details.
A collection to discover on the brand’s e-shop www.april77-shop.com, points of sale and authorized retailers.
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