Nana has always broken with the codes of feminine hygiene, celebrating “nanas” with emotion and asserting that every woman is unique. With impertinence, she invites men to celebrate their nana who has “that something others don’t have”. That’s why, this year, the brand is teaming up with a great designer who has also always celebrated women and asserts that “we love a woman because she’s different from other women”: Monsieur Christian Lacroix.
The Boîtes à Nana 2013 imagined by Monsieur Christian Lacroix, true feminine fashion accessories to slip into your handbag, with an elegant and colorful style, are so many celebrations of women:
5 universes, 5 continents, 5 women, 5 boxes…
This 6th Boîtes à Nana collection is an event eagerly awaited by women. For the 2013 edition, over 2 million boxes will be offered in stores for every purchase of a Nana pack from the end of April. The operation will be supported by a TV, poster and web campaign.
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