Do you know the Maloup brand? A name that resonates with tenderness and conjures up images of soft words whispered in children’s ears, mischievous glances and the joyful cries of unleashed tribes!
Maloup is all this and more, a ten-year-old brand that delights moms and kids alike. Timeless but always modern good taste, collections that dress babies and children alike, then teenagers, and finally a few “must-haves” for moms… It has to be said that moms were quite jealous of the cashmere sweaters or ponchos worn by their dear little ones.
Maloup’s creator, Sandrine de Backer, then had no choice but to adapt her cashmere for moms, with plaids, stoles and ponchos that we can’t live without. Over time, the brand has become a brand for the whole family.
For baby gifts, the brand offers a vast choice, from blankets to booties, from turbulettes to doudous, not forgetting the day or nightwear that makes our babies even more beautiful. Here too, cashmere is always in the spotlight, and the blankets accompany the newborn well beyond infancy.
Cashmere yarns are chosen in Italy for their impeccable quality and incomparable softness. Other materials used by the brand include Merino fromScotland and pure cotton. Production takes place entirely in Mauritius, where the designer hails from. She is uncompromising about quality, to the delight of her customers.
So don’t hesitate to push open the door of our Paris boutique, at 12 rue Saint Ferdinand in the 17th arrondissement, or visit our website, which ships throughout France and internationally. And because every detail counts, Maloup wraps each creation in a pretty fabric pouch that can be reused over and over again.
And that’s the new notion of luxury à la française!
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