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The illustrations are created entirely by the brand’s founder, photographer Jam Sutton. Pushing ever further the traditional boundaries of photography, his unique creations are increasingly popular. The proof is in the prestigious collaborations with PHARELL WILLIAMS, WILL.I.AM, NERD, STEVE AOKI…

Ranging from surrealism to Pop Art, This Is Not Clothing is a consumerist art movement that celebrates and reinvents the greatest paintings through photography, on t-shirts displayed like “wearable” canvases.
The illustrations are created entirely by the brand’s founder, photographer Jam Sutton. Pushing ever further the traditional boundaries of photography, his unique creations are increasingly popular. The proof is in the prestigious collaborations with PHARELL WILLIAMS, WILL.I.AM, NERD, STEVE AOKI…
Price: 80€.
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