Burberry Autumn Winter 2010 Advertising Campaign
For some time now, the famous British fashion house has been working to rejuvenate its image, and believe me, it’s not just through the choice of the beautiful and bubbly Emma Watson as brand ambassador. The brand’s innovative marketing and communications strategies have given it a new look. Unlike other luxury brands, which are still very reticent, Burberry has fully integrated new technologies into its development, turning certain projects into real successes, as witnessed by the Art of the Trench collaborative site.
The brand is continuing its rejuvenation with the launch of its Autumn-Winter 2010 Men’s and Women’s collections on its e-shop. Never before has a brand of this status offered Internet users the opportunity to purchase pieces from their runway shows. A wide selection of the show’s key looks includes leather aviator jackets with shearling lining, oversized woollen vests and magnificent sweaters with shoulders sewn with gold pieces.
Wishlist for her:
From left to right:
– Aviator jacket with funnel neck in rason, €2,795.
– Flight jacket in curly shearling, €2,395.
– Officer’s coat in felted wool with tulle base, €2,795.
– Gabardine coat with rason patchwork lapels, €3,495.
– Lace skirt with front ruffles, €1095.
– Gathered dress in jersey gauze, €1895.
– Diagonal pleated skirt in wool, €1695.
– Python leather wedge boots, €1995.
– Aviator wedge boots in rason, €895.
Wishlist for him:
From left to right:
– Straight aviator jacket, €2,495.
– Parade jacket in felted wool, €1,395.
– Trench coat in buff cotton canvas, €1,595.
– Oversized brushed ribbed cardigan, €695.
– Merino wool pullover with fur seams, €695.
– Wool sweater with military epaulets, €695.
– Cigarette-cut pants in knitted wool, €495.
– Oversized rason bag, €1,795.
– Leather explorer boots, €650.
Photo credits: ©Burberry
Romain Menei
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