For the release of the new perfume « Si Lolita » in August, the brand is spoiling its Internet users by launching a site logically entitled
Si Lolita
.
Dedicated to the universe of this latest fragrance, this new website highlights a woman, Lolita, the one we all are somewhere. Original starting point: she has lost her scarf and calls for it to be found. Memories, Prince Charming, lucky charm, she tells her story in a letter full of verve and intensity.
This assertive but romantic personality, like the House of Lolita Lempicka, provokes the reaction of those who come to read her distress. Conceived above all as a platform for exchange, the site invites us to reveal a little about ourselves. Charming tricks, good luck charms, lost or found loves, memories… Everything that can mark a spirit and a character. To your feathers!
And from July 22, there is change in the air, the site changes its look…
« Si Lolita » by Lolita Lempicka, available in August 2009.
Chloé de Trogoff