On January 24, 2024, the house of Elie Saab is pleased to unveil its haute couture universe for the spring/summer 2024 season. Echoing the labyrinthine alleyways of an enchanted medina and the caresses of a desert breeze, Elie Saab presents a captivating collection, a showcase of millennia-old secrets ready to be revealed.
Like the rare and fascinating Desert Rose, the collection unfolds, revealing a bewitching beauty that can only be captured in the tales of hakawatis. Elie Saab weaves together opulent textures and sculpted lines, evoking the bewitching breaths of Marrakech in this haute couture collection, a true visual enchantment.
Dawn envelops the old town in spectres of light pastels and streamlined silhouettes, clouds of pale pink chiffon and skies of blue lilac crepe, illuminated by warm bursts of crystal rays. In search of the mythical flower, the rising sun wanders through passages of sandstone tulle, illuminating golden mantles woven with intricate metallic knits, braids of silk thread and ornate engraved porticos. Magnificent arches open onto hidden courtyards with lush canopies of feathery flowers swaying in gradient capes and rosy florals glistening on organza.
The pulse of the city echoes through the bustling streets as evening begins to ripple and pucker in shimmering lurex contours. Opulent aromas of amber and sandalwood linger in the air like sensual satin, draped generously in sweetheart necklines and hourglass embraces. Dazzling constellations of sequin bangs and beaded mermaid tails trace an ethereal path of light towards a veiled oasis. In the hidden heart of the casbah, the mythical Desert Rose materializes. Shimmering golden foliage harmoniously curves into a royal bridal train, forever melting into a mirage of whispered time.
Elie Saab’s spring/summer 2024 haute couture collection is a tapestry of eternal wonder, weaving magic into captivating reality. The collection will whisper its secrets to those who are listening, inviting them to become part of its enchanted tales.
Each creation in the Elie Saab collection is a visual poem, an ode to the splendor of the desert and the mystique of Marrakech. It’s a journey through time and beauty, where each garment is an open door to a world where magic and refinement meet without borders.












































































