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“Isabelle Fine, Men’s Fashion Buyer at Le Bon Marché, talks about men’s buying behavior and their current desires: “The hyper-connected is a new category of men we’re seeing emerge. It’s up to buyers to adapt to these discerning consumers, who expect to find in store not only what they’ve seen on the catwalks, but also what’s been picked up and discussed on social networks, while keeping up with the latest trends in the world around them… Explanation with Isabelle Fine, Men’s Fashion Buyer at Le Bon Marché, Paris.
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