Store Mob
Presenting itself as a remedy for the crisis, the store Mob is a concept that comes to us straight from the United States and Canada. Aimed at supporting local commerce, the store Mob is a short-term mobilization (3 hours) in which the store owner is notified in advance and agrees to offer a discount to the group of people who show up.
The atmosphere is relaxed, with cocktails and a friendly atmosphere. The rules? Have fun, meet people and have a drink.
The local economy is stimulated, and it’s a moment of pleasure and sharing. As technology dictates, social networks are also in the spotlight (photos of the event are published on Facebook).
How to get involved
« Like » the Store Mob Facebook page and contribute €20 a year to receive a name card giving access to events for a year.
A successful first experience at the SoWeAre concept store. Founded by Magali and Hélène in September 2011, it’s a little gem in the Bastille district. It offers ready-to-wear with designers chosen by the two friends, as well as accessories and objects/small home decor for all budgets.
FB StoreMob page: www.facebook.com/storemobflash
Store SoWeAre: 40 rue Charonne 75011 Paris or www.soweare-shop.fr
Mary Yasmine Arrouche
