Home ModeFashion Week LAZOSCHMIDL SS21


by pascal iakovou
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Written as a romantic B-movie, the collection is based on the story of two heroines on a road trip exploring love and independence.


Location: Burger restaurant
Music: Tina Turner – I Don’t Wanna Lose You


The collection features an eclectic mix of colours and materials dressing the complete cast of a never-to-be-produced movie. Following the couple’s stops travelling Utopia, settings range from cheap hotel pools to fast food restaurants and Karaoke bars.

A majority of outfts are tailored in swimwear fabrics made of recycled PET bottles allowing their future wearer to jump into the pool fully dressed.

Cow-print ensembles, retro stripes and lurex glitter biker shorts underline the overall nostalgic vibe – while hand-dyed denim, sheer organza shirts and sequin applications add a touch of indulgence. We see the return of the iconic Lazoschmidl butterfy as well as a movie poster print by New York based photographer and painter Scott Csoke.

Spring/Summer 2021 continues the jewellery collaboration with Saskia Diez presenting cockring necklaces in rare crystals and stones – hand-carved and polished in a family-run stonecutters workshop in a small German town.

Like previous collections, almost every garment has been hand-sown in the Stockholm atelier, further manifesting the idea of in-house craftsmanship and artisanal production – and proving that independent brands like Lazoschmidl can fully realize their vision based on the marriage of two creative minds.

Check out the  collections online:

Online showroom ➜

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