CALVIN KLEIN, INC. ANNOUNCES THE FALL /WINTER 2018
CALVIN KLEIN UNDERWEAR AND CALVIN KLEIN JEANS GLOBAL ADVERTISING CAMPAIGN LED BY THE KARDASHIAN – JENNER SISTERS
WHO: The multi-media campaign stars Kim Kardashian West, Khloé Kardashian, Kourtney
Kardashian, Kendall Jenner and Kylie Jenner.
WHAT: The CALVIN KLEIN UNDERWEAR & CALVIN KLEIN JEANS Fall 2018 global advertising
campaign, conceived in partnership with Lloyd & Co., was shot by photographer Willy
Vanderperre and videographer Shane Sigler.
The campaign, featuring black & white imagery, will debut globally across digital, in-store and out of home channels beginning August 1st.
The second installment of the siblings’ CALVIN KLEIN campaign continues the journey of the globally recognized #MYCALVINS movement. The audience is encouraged to participate by demonstrating what family means to them, using Join Our Family #MYCALVINS on social media, as well as uploading images to the live gallery at www.calvinklein.com/mycalvins.
WHEN/WHERE: Shot on location in Thousand Oaks, California in March, 2018
