Vier5 Fashion Department is the fashion line of the Parisian design studio Vier5 created in 2007 by Marco Fiedler and Achim Reichert. Originally from Frankfurt, the Vier5 Fashion Department collective offers us an urban fashion always in the spirit of design that they have conveyed through advertising, design and publishing through their magazine Fairy Tale (FT).
For Spring-Summer 2011, they propose a contemporary vision of fashion and how to dress nowadays through the collection “I know What You did Last Summer”, a collection of unique urbanwear pieces. The man seen by Vier5 Fashion Department likes to dress casual and be comfortable in what he wears. But far from being classic, he likes color, patchwork, associations. Shirts, pants, nothing seems to escape this desire for patchwork. Liberty fabric, checks and tartan are mixed on short sleeve shirts. The polka dot scarves pullulate and the Bermuda shorts seem to be mandatory for an urban and very contemporary line and can be found in canvas, fabric or even jogging. The tartan, signature of one of the manufacturers, dresses the jogging bottoms.
Indeed, Marco Fiedler and Achim Reichert, through this collection, abandon the traditional path of anonymous production for a more personal, individual production including unique elements in each piece. They worked with four small manufacturers who each brought their own know-how and their own very visible writing to this collection. One of the manufacturers signs his models with an elephant when another handles the colorful print on jackets close to the jogging, for a man who likes comfort without forgetting the style nevertheless.
For two types of shirts, they called upon the French designer Michael Maiman. Each piece is unique, handmade and includes the idea of a long term partnership.
The approach of the Vier5 Fashion Department collective is not to approach fashion in a traditional way but as an additional expression of design in everyday life. And by including this notion in the fashion, he manages to stand out by proposing a truly urban unisex fashion that stands out from traditional urban fashion. To be continued.
Photo credits: © Etienne Tordoir
Marie-Odile Radom
Cette publication est également disponible en : Français (French)
