Woolrich Concept Store Debuts New Experience
Milano, January 13th 2018
WHAT: This evening, Woolrich hosted a private cocktail to inaugurate its first Milan flagship store located on Corso Venezia 3. The boutique, spanning 700 square meters, was designed by Japanese studio Wonderwall under the guidance of Masamichi Katayama. The store’s interactive concept comprises a lounge area, a dedicated space for customization, a green area curated by Green Fingers and an Extreme Weather Experience Room, all of which offer an innovative and fully engaging in-store experience.
WHEN: Friday, January 12th 2018
WHERE: Woolrich Flagship store | Corso Venezia 3
WHO: Andrea Cané, Carlo Capasa, Miriam Leone, Eva Riccobono, Matilde Gioli, Giacomo Gianniotti, Silvia Grilli, Nicole and Giovanni Tronchetti Provera, Fabrizia Caracciolo di Castagneto, Maria Sole Cecchi, Federica Fontana Rusconi, Giulia Zoppas, Scilla Ruffo di Calabria, Sofia Cacciapaglia, Virginia Galateri, Francesco Melzi D’Eril, Virginia Orsi, Micol Sabbadini, Valentina Siragusa, Diletta Bonaiuti, Linda Tol, Erika Boldrin, Paola Pecori Giraldi, Grace and Pierfrancesco Zanchi, Guido Taroni.