The very first G-Star Women boutique in Paris opened last night, in the new Beaugrenelle shopping center in the 15th arrondissement.
A 96m2 boutique entirely dedicated to women, with a strong design composed of pure, elegant yet very raw materials. Concrete blends with white, white and white. he long celadon curtains, made of dense industrial fabric, are trimmed with leather, creating intimate, modern and chic fitting rooms where denim kimonos are available to customers. To create a warm atmosphere, a trompe l’oeil skylight is integrated into the store’s ceiling, the floor is covered in concrete and oak fishbone parquet, and the collections are all hung at the same height. This new concept, with its innovative staging, tells the story of the G-Star woman who seeks practicality, comfort and self-confidence. She loves what’s cool, relevant, original, refined and feminine.
A cutting-edge denim brand, G-Star has always demonstrated great expertise in the choice, construction and style of the famous fabric. Renowned for its 3D jeans, G-Star offers a very wide range of models designed to perfectly match feminine curves, without ever sacrificing style for fit.
Because women shop in a completely different way to men, G-Star offers a more personalized service at its Beaugrenelle store, with a selection of the best pieces from the G-Star women’s collections. In this store, we not only offer one of the widest ranges of women’s denim in the world, we will also help our customers find the perfect jeans for them by offering them the help of denim specialists.
A new space to discover!
Cette publication est également disponible en : Français (French)
