The famous lingerie brand with the evocative name Agent Provocateur reveals its new ambitions, opening two stores in Paris. Two spaces on two legendary streets, rue Cambon in the 1st arrondissement and rue Grenelle in the 6th arrondissement. These Agent Provocateur showcases will reflect the codes of the house since its launch: luxury and impertinence in a feminine, no-holds-barred atmosphere. The new stores will be the lingerie brand’s second and third own-name boutiques in France, following an initial opening in Cannes.
In 1994, Joseph Corré and Serena Rees decided to create a line of sultry lingerie. Joseph is the son of the most rock-and-roll of British women: designer Vivienne Westwood. The brand’s concept is summed up in its name: Agent Provocateur. The brand has built a universe of luxury, high-end seduction, yet remains accessible and non-vulgar.
Two new spaces dedicated to sensuality, scheduled to open this autumn. We’ll be able to find the main Agent Provocateur line, the signature Classics line, but also an Soirée selection, the brand’s “Couture” line, as well as the Wedding, Bath, Tights, Accessories and Beauty collections. The rue Cambon boutique will cover 85m2. Large windows will showcase the brand’s iconic visual identity. Inside, the brand’s signature candy-pink and lacquered-black atmosphere and 70s vintage decor will create a unique, luxurious ambience. The space on Rue Grenelle will cover 45m2, like a veritable showcase. In the colors of Agent Provocateur and with a 70’s touch, for a more intimate boutique.
Parisian women can now look forward to a sensual and irreverent shopping experience.
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