On the occasion of the LONDON MANIA organized by the Printemps Haussmann department store, the House of Burberry is joining in this exclusive celebration, launching the“Burberry Loves Printemps” operation. Starting today and running until October 20, Burberry will be hanging out in the atrium and windows of the boulevard Haussmann department store. A fairytale setting made in Burberry, featuring a series of London scenes, will take visitors on a journey to the heart of London.
A Burberry pop-up store also features an exclusive 56-piece limited edition collection for men and women, directly inspired by the world of music and the energy of live performances.
And to celebrate this event in style, Burberry is also launching for the very first time a Parisian edition of the now famous Art of The Trench. 50 influential, hand-picked Parisian personalities from a variety of artistic backgrounds, adorned in the iconic Burberry trench coat and photographed in emblematic Parisian locations. All these shots can be discovered through the digital exhibition held in the Burberry pop-up store, as well as in one of the Printemps windows. As an added surprise, Printemps customers will also be able to take part in Art Of The Trench by having their photos taken wearing a trench coat, to be shown alongside the other celebrities.
See you all at Printemps for Burberry Loves Printemps during the LONDON MANIA!
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