Zuhaitz designer Bijou Phelouzat accompanied by two of her muses
Nestled between République and Canal Saint-Martin, the new Zuhaitz boutique seems to have taken root after a successful festive inauguration. The start of a wonderful adventure for this new nature-inspired brand, which is already winning over customers with its values and unique design.
Zuhaitz fashion show for the inauguration of the first boutique, 19 rue Yves Toudic Paris 10
At 19 avenue Yves Toudic in the 10th arrondissement, designer Bijou Phelouzat opened the doors of her rainforest-like concept store for a colorful inauguration. Indeed, this first fashion boutique plunges us into an extraordinary universe of trees, stones, water and light. A true corner of paradise in the heart of Parisian hustle and bustle. On the program: an original fashion show organized especially for the event, featuring the brand’s muses. The perfect opportunity to preview many of the Zuhaitz models. 
Inspired by the world of the forest, the Zuhaitz line is both modern and authentic, with colors and materials drawn from the natural environment. The designer offers a ready-to-wear collection as well as haute-couture models for men and women who wish to assert their difference with style and subtlety. 
But while Zuhaitz draws its inspiration from nature, using only plant-based materials, the brand is also helping to protect it. Indeed, designer Bijou Phelouzat decided to launch her brand in partnership with the NGO “Planète Urgence” in order to help protect the environment. In fact, for every garment purchased, one euro is donated to the association to finance their reforestation projects in Mali. Coincidence or not, “Zuhaitz” means “tree” in Basque. A nice nod from the brand to combat the desertification that is eating away at rural areas in Africa!
A true tropical concept-store, the boutique is also preparing to launch a space dedicated to beauty products and cosmetics from organic farming. A godsend for organic moguls wishing to find themselves through quality clothing and products with peace of mind!
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