Luxsure was invited to the cocktail party celebrating the opening of the first Agent Provocateur own-name boutique in France, on May 17 in Cannes, during the Film Festival.
Located at 19 rue du Commandant André, a stone’s throw from the Croisette, this is the first own-name store in France, the brand having been present at Printemps since 2005.
To the rhythm of DJ Julia Gautier’s playlists, a host of celebrities celebrated the opening of the Agent Provocateur boutique, including actresses Zoé Félix and Delphine Chanéac.
The 70m² Agent Provocateur showcase reflects the codes of the house since its launch: playful luxury in a unisex, no-holds-barred atmosphere. The collections on offer include the main Agent Provocateur line, the signature Classics line, an Evening selection (the brand’s “Couture” line), as well as the Bridal, Bath, Tights, Accessories and Beauty collections.
Meanwhile, on Tuesday May 21, the English luxury lingerie brand inaugurated its first concession at Galeries Lafayette in Paris. The opening is part of a revitalized lingerie space on the 4th floor of Galeries Lafayette. Spanning 90m², the Agent Provocateur showcase reflects the house’s codes since its launch: playful luxury in a unisex, no-holds-barred atmosphere. The collections on offer include the main Agent Provocateur line, the signature Classics line, an Evening selection (the brand’s “Couture” line), as well as the Bath, Tights, Accessories, Beauty and Home collections. The Summer 2013 advertising campaign was directed by Olivier Zahm.
©Francois Goize
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