KIR® by LEJAY LAGOUTE
THE ESSENTIAL ACCESSORY FOR YOUR APÉRITIFS!
For the arrival of summer, Maison LEJAY LAGOUTE, creator of Crème de Cassis in 1841, has created a new way of consuming its iconic drink: KIR® in a chic, ready-to-consume format. KIR® gets a makeover in the form of a 3-liter shopping bag with a refreshing, gourmet style.
The new Le KIR® format: modern and practical at the same time.
This year, Le KIR® by Maison LEJAY LAGOUTE goes big and takes on an unprecedented dimension to usher in summer. In a practical 3-liter format, the large Le KIR® container has been designed both to fit in the fridge and to be mobile: the cardboard structure of this rectangular format makes the box light and easy to handle, for simple and easy transport. Practical, but not only…
Larger, more elegant, Le KIR® underlines its difference
The large Le KIR® format is also aesthetically pleasing, taking on the silhouette of a shopping bag with wide white handles: a trendy bag that’s both contemporary and elegant. With its sleek lines and luminous ruby hues, reminiscent of the freshness and color of the legendary “blanc cassis”, this glamorous shopping bag is sure to grace any table this summer. A further innovation in the tradition of LEJAY LAGOUTE’s longstanding expertise.
The taste of a simple, authentic recipe
A fruity, well-balanced aperitif with an 11% alcohol content, KIR® is a subtle blend of Chardonnay white wine and a genuine maceration of blackcurrant berries recognized as among the most aromatic (Noir de Bourgogne and Blackdown), originating in 100% France. An exclusive LEJAY LAGOUTE product, bearing the name of Dijon’s famous Chanoine Kir since 1952, it is made from carefully selected ingredients in the purest tradition of the Dijon firm that created Crème de Cassis in 1841. Simple and straightforward, tangy and lively, KIR® is best enjoyed chilled or on the rocks!
www.le-kir.com
Cette publication est également disponible en : Français (French)
