The 3rd edition of the E-Fashion Awards is launched!
Lʼunique concours français à destination des jeunes créateurs rassemblant la mode et les nouvelles technologies launches its 3rd edition, whose theme is “fashion in the QR Code era”.
WHEN FASHION SʼINSPIRES NEW TECHNOLOGIES
Following the success of the 2012 edition supported and accompanied by Alain Nemarq President of Mauboussin and Yaël Kucsh-Stassart, Director of International Communications at Aufeminin.com, the Be Mode association and mobile marketing agency Système Polaire are renewing their partnership for the lʼorganization dʼun défilé hors du commun. The E-Fashion Awards offer young designers a platform for self-expression and enable them to showcase their creations to the public via a website, an iPhone app and in front of a jury of fashion and digital professionals.
KEY STEPS
January 15 to March 1: young designers register online on the competition website (e-fashion-awards.com) and on the iPhone app. March 15: pre-selection of the 30 candidates with the highest number of votes from internet users, over 10,000 voters expected.
March 18: official announcement of the 15 designers selected by a jury of luxury, fashion and new technology professionals
Thursday June 6: a grand finale around dʼun défilé version QR Code in the heart of Paris that will reveal the grand winner of the 2013 lʼédition.
A CONCEPTUAL FINAL
Far from classic fashion shows, it will be unique, interactive and innovative. At the final catwalk show, the public will also be the jury, as each guest will be able to support their favorite live by voting via the Smartphone app. The public’s score will be added to that of the jury. The designer with the highest score will then be chosen as the winner of this 3rd edition of the E-fashion Awards!
Registration on www.e-fashion-awards.com
Cette publication est également disponible en : Français (French)
