Launch of & Other Stories boutiques

The news has already made the rounds on your social networks: the new brand from the giant H&M, & OTHER STORIES, is inviting itself to seven key European cities and launching its e-boutique, which will be available in ten European countries.

Paris, London and Milan (international fashion capitals) as well as Barcelona, Berlin, Copenhagen and Stockholm will each see the opening of a & Other Stories boutique in the spring of 2013.

Paris, the ultimate capital of style and elegance, will be the first to welcome & Other Stories to the chic Rue Saint-Honoré (277).  

“We are delighted to confirm the opening of our first boutiques in several major European capitals, as well as the launch of the stories.com online store, which will enable us to offer our collections to a wider audience,” announced Samuel Fernström, Director of & Other Stories.

Accessories, beauty, shoes, ready-to-wear and bags are at the heart of a women’s collection, and are the tools that enable women to stand out from the crowd by writing a different story: their story. The styles are therefore numerous and the combinations infinite, in line with the desire to create looks adapted to every woman’s desires.

So the choice is vast, as is the price range for versatile collections that don’t neglect quality.