When we first heard about the “mood-cosmetics” concept, we couldn’t help but smile. Indeed, these days, Franglais is very often used in marketing to give legitimacy to a product that is woefully lacking in consistency, and to seduce the housewife.
Yet the research behind LULL cosmetics is far from that. Dr Régis Martin decided to breathe new life into the world of cosmetology with his own brand, based on his observations of the pharmaceutical industry.
His starting point is a simple observation: to alleviate the skin stress we experience, it’s essential to take several variables into account, beyond the age-old “dry skin/oily skin”. The senses are at the heart of his work, and in particular their stimulation…which involves not only the skin, but also the sense of smell, the state of mind and emotions.
An all-natural range, the premise behind its creation is quasi-philosophical
“Emotions never grow old, and from them beauty is born”, and for my part I’m won over by this concept, adapted to each individual and proving its worth after just a few uses, showing that behind a somewhat convoluted formula can hide real effectiveness (and in Dr. Martin’s case, real talent).
Here’s how the main character talks about Lull (since we were lucky enough to have a chance to chat with him :
“The concept behind Lull is well-being. Lull means to lull, so Lull cosmetics are reminiscent of a lullaby, as if on vacation, and offer a certain protection against external aggressions. They are “mood cosmetics”, meaning that they reduce the impact of stress and amplify that of active skin ingredients, thus acting on the autonomic nervous system. These products are aimed at different types of women, but they all share the common denominator of natural beauty and a quest for the olfactory universe. My motivation behind Lull was stimulation through well-being. I wanted to reinterpret cosmetics, but also to live the entrepreneurial life. In fact, I use my own products myself (laughs), namely Energie Lumineuse and Instant Sublime. The elegant, designer packaging is reminiscent of test tubes, and is ergonomically designed for on-the-go use with its leather case.
His definition of luxury? “Time and proximity, because these days, people just don’t have the time anymore”.
Her definition of lust? “(laughs) The ability to go for the pleasures that attract us without guilt…to assume them “*.
On sale :
Le Cabinet Confidentiel – 51, avenue Marceau 75116 PARIS
RS Esthétique – 6, rue Goujon 75008 PARIS
http://www.lull-paris.com/e-boutique.html
Mary Yasmine Arrouche
Cette publication est également disponible en : Français (French)
