On the eve of the celebration of the 180th anniversary of its Manufacture, Jaeger-LeCoultre invites Haute Horlogerie enthusiasts to a new 500 m² boutique at number 7 Place Vendôme. This Jaeger-LeCoultre boutique, the largest in the world, features a new interior design concept: a warm, luminous space where Jaeger-LeCoultre can showcase its past, present and future…
Jérôme Lambert, CEO of Jaeger-LeCoultre, inaugurated this exceptional venue, which reflects all the prestige of the House, by cutting the ribbon alongside Diane Kruger, a friend of Jaeger-LeCoultre and the face of its women’s collection, and Guillain Maspetiol, Director of Jaeger-LeCoultre France.
Place Vendôme, the very heart of French luxury, welcomed Jaeger-LeCoultre’s guests as beams of light projected from the legendary Vendôme column illuminated the new boutique, revealing
a delicate pattern of cogs on its façade and windows.
Guests include Catherine Deneuve, Carmen Chaplin, Isabelle Huppert, Inès de la Fressange, Vincent Perez, José Luis Rebordinos, Olga Sorokina and Marina Hands.
The new boutique, a reception and meeting place for collectors, brand enthusiasts and Haute Horlogerie connoisseurs, brought together treasures rarely presented to the general public: from the world’s smallest mechanical movement, a Calibre 101, to the most complex mechanisms, made up of 1,200 components.
A tribute to the technicality and luxury of Haute Horlogerie, Jaeger-LeCoultre has unveiled its Duomètre Unique Travel Time, a limited series of 100 watches to mark the inauguration of the Place Vendôme boutique. Two red numerals applied to the dial, 7 and 9, pay tribute to the Boutique’s address. The Duomètre Unique Travel
Time watch reflects the technical advances made by the Manufacture in the field of time-zone watches, and offers unprecedented solutions for travelers: for the first time, the wearer can set the time in the travel time zone to the exact minute.
As a major international watch designer, the Maison has forged genuine links with Haute Horlogerie enthusiasts. Over 800 guests received a warm welcome on Place Vendôme and celebrated the event at the Grand
Hôtel, where the evening continued with cocktails, a performance by Canadian circus artists Eloiz, and an equestrian show led by trainer Mario Luraschi.
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