TRANOI FEMME (September 28 to October 01): an estimated success.
Tranoï, which showcased the women’s summer 2013 collections for this September edition, was
once again a resounding success, bringing together buyers, exhibitors, organizers and
journalists around one certainty: “the show is now an unmissable part of
Paris Fashion Week”.
A paying show, a first
For the first time since the show’s inception, visitors (not pre-registered) were asked to pay a 30-euro entrance fee to gain unlimited access to the show’s four hectic days: the Carrousel du Louvre, the Palais de la Bourse and the Hôtel Dassault Montaigne.
This measure was very positively received by buyers and exhibitors alike.
” A 3% increase in the number of visitors compared to September 2011 was noted post-show, as
well as an even more professional audience and a much more qualitative buyer database
” H.A.
Buyers from all over the world
Tranoï’s attendance is growing, particularly in terms of origin: this
year, more American buyers, but also from the Middle East (Qatar and Kuwait,
Arab Emirates, Saudi Arabia, Lebanon), Central Asia (Uzbekistan and Kazakstan), Asia (China and South Korea) or Central Europe (Ukraine, Russia …)
Of course, the regulars (Japan, Italy, Great Britain, Switzerland, Spain, Netherlands, Belgium) were once again present at this TRANOI session.
Tranoi is more than just a trade show, it’s also a place to live, with over 500 exhibitors spread across three areas during the ready-to-wear week.
International collaborations
Every year, Tranoi collaborates with state organizations promoting their designers in Europe. This session, “Jetro” for Japan ( 20 designers), “Constru team” for Romania ( 10 designers), “Deutsch Fashion Fondation” for Holland ( 6 designers), “Taf.f Singapor Designers” for Singapore ( 6 designers) were present.
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