For theluxury goods industry, the trend is towards the BRIC (Brazil, Russia, India and China) markets, which are becoming the biggest consumers of luxury goods.
It is estimated that China will become the sector’s leading market in 2015, especially as it is now estimated that around 250 million Chinese are capable of buying at least one luxury item, even if it means investing their salary.
Faced with this new situation, the major brands and houses have been anticipating their distribution strategy for almost 20 years, by deploying their sales networks in these markets at a very early stage. Albeit belatedly, they are also beginning to invest in the digital ecosystem of these countries, trying to adapt to local tools, uses and targets, which are often complex compared to the markets they used to address…
For the past 2-3 years, luxury goods companies have been focusing more on China to develop their digital strategy, attracted by a potential of over 500 million Internet users and almost as many mobile users.
However, India is still an exception, where luxury brands find it difficult to develop a sales network, and even more so to deploy their digital presence, which explains why 75% of luxury goods purchases are made abroad. Yet India has a lot going for it: more than 120 million Internet users and almost 500 million cell phone owners, many of whom buy online from their cell phones, with considerable room for improvement. Indians are also widely connected to social networks, and the number of millionaires is growing rapidly.
In this context, the CCM Benchmark group is organizing a conference on October 18 atUbifrance‘s offices, which will provide a better understanding of the specific features of the Indian market, and help you adapt your set-up strategy accordingly.
The themes covered will be varied and in-depth:
- Understanding the growth and trends of Indian society
- Learn more about India’s digital ecosystem
- Questions to ask before deploying a digital strategy
- Failures and successes
- How e-commerce and m-commerce work
- And, of course, lots of related examples
All these topics will be covered by prestigious speakers with extensive experience of the Indian market, including Orange Business Services, Viadeo, Ubifrance, InMobi, KRDS, Timtara.com, French Caviar and Luxe Corporation.
In short, this is a not-to-be-missed event for any luxury brand wishing to gain a better understanding, before others, of the specificities of the Indian digital ecosystem!
Take advantage of the €690 ex-VAT offer up to and including Wednesday, October 10. After that, the price rises to €890 excluding VAT. To consult the program and register, click here: Understanding and mastering digital in India
Cette publication est également disponible en : Français (French)
