Last night in London, Burberry celebrated the launch of its The Britain watch collection at an event held in the brand’s new boutique on Regent Street.
More than 400 guests gathered around the stars of The Britain campaign, English actress Gabriella Wilde and English musician Rob Pryor.
The Britain watch collection is directly inspired by Burberry’s iconic trench coat. Entirely Swiss Made, it offers four different movements, including an automatic with power reserve, as well as automatic watches and chronographs for men and women.
Inspiration
A tribute to the British inspiration that makes our international brand so valuable, The Britain blends history and craftsmanship as well as modernity and innovation.
It is an expression of the brand’s expertise in timeless design that appeals to men and women
Burberry of diverse personalities.
It is an alliance of technical genius and design, combining innovative form and reliable function.
The original design reflects function and craftsmanship, which are the essence of the brand and the spirit of the iconic Burberry trench coat.
The design
Rounded octagonal shape and distinctive screws inspired by modern British design and the iconic Burberry trench coat.
Functional design is combined with meticulous technical genius to create elegant, timeless watches for men and women.
The multi-faceted case reflects the light on a set of polished and brushed steel surfaces.
The sleek, sober dial underscores the iconic design of the case, which features an original domed back.
Transparent caseback with sapphire crystal that offers a glimpse of the craftsman’s skill while enlarging the automatic movement Shock-resistant, scratch-resistant and anti-reflective sapphire crystal that protects the dial and movement from the elements
Alligator straps inspired by Burberry’s iconic color palette that includes trench, classic brown and matte black, and stainless steel bracelets combining brushed and polished surfaces.
Hands with Super Luminova in customized trench color/.
Burberry’s iconic color palette including trench, matte black, bronze, stainless steel, dark brown and black
Know-how:
Mechanical automatic movement made in Switzerland
Hand-applied watch details inspired by the various elements of the iconic trench coat
Sophisticated case design protects the movement from the elements
Customized, hand-tightened screws reach the crown and bezel through the elegant domed caseback
Automatic movements embellished with raised circular côtes de Genève and the Burberry logo on the rotor
Movement characterized by an elaborate combination of materials to offer a color spectrum that includes gold, black, gray, stainless steel and fuchsia
The gradation technique creates two depths on the dial face, while the Burberry logo is micro-engraved on the inside of the case.
Hand-sewn alligator leather straps in Burberry’s iconic color palette
“The Britain is the embodiment of our rich British heritage and all our inspirations. It’s a very personal project that we’ve been working on for a long time. The Britain is this incredible balance between modernity and tradition, combining strong personality, innovative design, craftsmanship and timeless quality”
Christopher Bailey
Burberry Creative Director
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