BURBERRY CELEBRATES ART OF THE TRENCH AT VOGUE FASHION NIGHT OUT
Burberry celebrated its Art of the trench digital platform at last night’s Vogue Fashion Night Out in London, Milan, Berlin, Paris, New York, New Jersey, Costa Mesa, Mexico City, Moscow, Seoul and Sydney.
Here are the images from Paris
Guests at the Burberry Bond Street store in London included British musicians Roo Panes (star of the Burberry Autumn/Winter 2012 campaign), Dan Gillespie Sells (leader of English band The Feeling), Maricka Hackman, The Daydream Club, Burberry Acoustic musicians Karen Anne, The Heartbreakers and Life in Film.
English band Southern performed live at the Burberry Bond Street store in London, while British musicians George Craig, Rory Cottam and Matthew Whitehouse were the respective DJs for Paris, Milan and Sydney.
Burberry invited its fans to send in images of themselves wearing a trench coat, and have the opportunity to have their photo featured on the Art of the Trench experience on Burberry.com.
Guests at Burberry events during Vogue Fashion Night Out also had the opportunity to be photographed during the evening to appear live on the platform:
http://uk.burberry.com/store/experiences/events/#/vogue-fashion-night-out/information
Burberry will be holding further Vogue Fashion Night Out events at its stores in Rome, Florence, Düsseldorf, Amsterdam, Sao Paulo, Guadalajara, St Petersburg, New Delhi, Istanbul, Beijing, Kaohsiung and Tokyo.
10% of the proceeds from sales at these events will be donated to the Burberry Foundation. Created by Burberry CEO Angela Ahrendts and Christopher Bailey in 2008, the Burberry Foundation aims to help young adults realize their dreams and develop their potential and creativity.
This is the fourth time Burberry has taken part in Vogue Fashion Night Out since its launch in 2009.
Cette publication est également disponible en : Français (French)
