July 2 to 6, 2012, Lancôme takes up residence on the Terrace de la Maison Blanche to present its latest news. A veritable cocoon nestled with a breathtaking view of the capital.
To mark Paris Fashion Week, Lancôme is creating an event by setting up shop for a week on the terrace of the Maison Blanche, known for its impressive view of the Eiffel Tower.
The location of the terrace (right in the heart of the Golden Triangle) was the obvious choice for this glamorous boudoir to unveil the latest collections from the prestige brand, namely Vernis in Love and Rouge in Love, lipsticks and varnishes in 24 bold, tangy shades. A nail bar and beauty area will be available on reservation.
We can only imagine the success of this initiative, and what better way to wait than to enjoy one of the six cocktails created for the occasion?
The musical ambience will also be provided, and a number of young French bands will be in charge of sound design.
Terrasse Rouge in Love by Lancôme at the White House.
July 2 to 6, 2012, 4pm to 7pm.
15 avenue Montaigne – 75008 Paris.
Reservations on 01.47.23.55.99.
Photo copyright: Lancôme
Cette publication est également disponible en : Français (French)
