For the Spring/Summer 2012 season, LACOSTE L!VE delved into New York’s most creative and crazy neighborhood, Brooklyn, and discovered some new stars. Aakash Nihalini, a street artist working with sticker tape, Amanda Warner from electro duo MNDR and Leyla Safai from hip hop punk band HeartsChallenger are at the heart of this new campaign.
Young New Yorkers from a wild casting in Brooklyn, accompanied by artist Aakash Nihalini and his street art on stickers, were photographed by Mark Hunter, the Cobrasnake for the campaign (a photo artist I invite you to discover if you don’t know him!).
By logging on to Lacostelive.com you can discover exclusive content about these LACOSTE L!VE Unconventional talents. A series of online video contents will allow you to interact with MNDR, Aakash Nihalini and HeartsChallenger and realize how closely their creativity is linked to New York City.
It’s in the Williamsburg neighborhood, a living source of inspiration, that LACOSTE L!VE reinterprets the timeless codes of a summer wardrobe in color and detail.

And coming soon on Lacostelive.com: Imaginary creatures and a world of fantasy with the LACOSTE L!VE Micah Lidberg collaboration, LACOSTE L!VE parties around the world, and many more surprises to come, including the LACOSTE L!VE New York City Guide, which you can take part in.
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Cette publication est également disponible en : Français (French)
