Ice-Watch takes up residence on the world’s most beautiful avenue
The dazzling success of this brand continues to grow… Launched in Belgium in 2007, the Ice-Watch, designed by Jean-Pierre Lutgen, is a true success story. Ice-Watch is a quality watch in an almost infinite range of colors! Demanding down to the smallest detail, the brand also takes great care with its packaging, in keeping with its playful, offbeat spirit. Each watch is presented in a piggy bank box. Ice-Watch doesn’t just offer watches…. it takes us into a real universe in which the game is open to all (classic colors to the most original, and entry-level from 59€). Chic, rock or trendy, all the colors offer a real play of looks. Ever more offbeat and ambitious, the brand loves a challenge, imagining constantly renewed collections, surprising co-brandings and ever more creative events.
It’s only natural that Ice-Watch watches should be associated with the iconic store on the Champs Elysées: Virgin Megastore! A key player in the cultural products market (video, music, books and digital products).
From December 12 to January 10, Ice-Watch and Virgin Megastore are creating a space entirely dedicated to Ice-Watch watches, at the heart of The Big Christmas operation launched by Virgin Megastore for the festive season! The curious can discover the offbeat and creative universe of the famous watch brand, while the more expert can choose their new favorite of the season! The finest collections of Ice-Watch watches are presented: Sili Forever, Classic Solid, Ice-White, Ice-Love and Ice-Chocolate.
Discover Ice-Blue, the color of the sky and the sea. A universal color with infinite variations… turquoise blue, sky blue, navy blue, Klein blue… a symbol of depth, peace, cold and purity… Ice-Watch has made it a collection in its own right, available in Chrono and Stone. Like its color, the Ice-Blue collection crosses the seasons, leaving behind an icy, chic collection…
A unique pop-up store for an exceptional collaboration!
To discover: www.ice-watch.com
Ice-Watch watches at Virgin Megastore
52/60 avenue des Champs-Elysées
75008 Paris
Julien Tissot
[email protected]
Cette publication est également disponible en : Français (French)
