Western Union, world leader in payment services, continues its World of Betters world tour with the biggest musical artists of the moment. After Alicia Keys in the US, rapper K’Naan in South Africa and Bollywood singer Sunidhi Chauhan in India, France has been chosen for the European event.
Western Union chose R&B singer JOHN LEGEND (9 Grammy Awards®, including 3 in 2011 for Best R&B Album) and soul singer AYO, for a moment of sharing and solidarity at the Théâtre du Châtelet on Friday December 2. They were accompanied by more than 20 French amateur musicians, most of them cast in the streets of Paris, to form an unprecedented musical happening.
Luxsure interviewed John Legend and Ayo:
The event was livestreamed on http://www.worldofbetters.com/events/
Why “World of Betters”?
Western Union® launched this initiative worldwide on November 1, 2011, in collaboration with international artists from the music scene, to help raise awareness of the many ways in which sharing and exchange can improve the daily lives of all, to help make our world a better place.
More information at http://www.worldofbetters.com/?lang=fr.
This initiative aims to improve the daily lives of hundreds of people around the world: Western Union will soon be offering $1,000 to 100 people to realize their “better” idea. Participants have until December 15, 2011 to visit http://www.worldofbetters.com/?lang=fr to let us know how they would use $1,000 to contribute to a better world. The public will vote as they go along to determine the 500 best ideas, from which the jury will select 100 proposals. The winners will each receive $1,000 to make their projects a reality.
On November 1st in New York, fourteen-time Grammy Award®-winning singer Alicia Keys launched the World of Betters campaign at her former school, the Professional Performing Arts Sc (http://www.worldofbetters.com/artist/Alicia).
Western Union World of Betters is one of the many programs in our “Moving Money for Better” concept, which focuses on Western Union® products and services that create “moments of better”.
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Cette publication est également disponible en : Français (French)
