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Audi Q3 experience

by pascal iakovou
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In the midst of art week in Paris, and in partnership with the FIAC, Audi presented its new Q3.
An opportunity to discover Audi’s involvement in the world of art through an artistic journey through Paris. Audi had asked talented designers, winners of the latest Audi talent awards, to compose ephemeral works of art that would be scattered around Paris.

MARIE-AURORE STIKER-METRAL: ENERGIES TO CONTEMPLATE

A material: mirror cube; a theme: “urban design”; a technical constraint: lightness. For Marie-Aurore Stiker-Metral, winner of the Audi talents awards Design 2009, the difficulty quickly became obvious. Integrated into the city – she diffracts its reflections – the checkerboard installation she presents on the esplanade of the MK2 Bibliothèque cinema recalls the textile inspiration that the young designer has been weaving into her furniture creations over the last few years. The three large mirrored cubes, each measuring 2 m3 and featuring both protrusions and recesses, that she is placing in the open air, are set on a base that is also reflective. The result is a three-dimensional structure that reflects and multiplies the city’s skies and energies, both horizontally and vertically. An urban kaleidoscope. An image of our faceted cities.

CONSTANCE GUISSET: GARLAND TO LISTEN TO

A wind modeler and shimmering magician was asked to illustrate urban mobility using mirror cubes. In other words, a dream. Constance Guisset, winner of the Audi talents awards 2010, proposes a diamond oriflamme (in this case, 3 cm3 cubes) to be… listened to on a bench. Clashing with the city’s breezes, they tinkle as they reflect the movements of their surroundings. The cube becomes a flexible wall, the edges curved, the aluminum a shiny skin, a sparkle. Is this something new for the designer? Yes, the great outdoors, with which she happily plays. The installation presented at Artcurial is in fact public, open to all. A different way of conceiving objects, which are no longer the familiar prerogatives of a home, but of the community.

ARNAUD LAPIERRE: THE REVOLUTION OF THE GAZE

Each of his creations is an invitation. Arnaud Lapierre’s objects are poetic and questioning. An interaction. Although “Ring” is the first outdoor intervention by the Audi talents award 2011 winner, the installation is no exception. A circular UFO clad in mirror cubes (4 m high), a cylinder of solids and voids – thought to be fragile, ready to fall – and a precious Lego set, laid like a diamond on the prestigious Place Vendôme, the installation reinterprets notions of mesh and flow. An upturned vision of urban space, a shifted perception of a deconstructed surroundings… External vision first: the world reflected by the installation is fragmented, a ring within the ring of the square, it diffracts it; internal vision second: here we are in the arena, the mirror well, a huis-clos with oneself, another image of oneself, multiplied…

The QUBE3

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Audi Talents Awards 2011
And on Friday October 21, Benoît Tiers, Director of Audi France, and Jennifer Flay, General Curator of the FIAC, revealed the winner of the Audi talents awards Art contemporain 2011 at a private evening at the Grand Palais. Neïl Beloufa receives the prize which will enable him to complete his project around a universal icon and exhibit it in 2012 on a dedicated stand at FIAC.
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Cette publication est également disponible en : Français (French)

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